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Joe Fried
Joe Fried
Fried Goldberg

I was born in San Diego, California. I was the 4th of 5 kids and the first son. My Dad was a doctor but as a young man he was part of the fight for the establishment of Israel and it was always his dream to live there. My family emigrated to Israel when I was 5 years old.We lived there through the 1973 war after which we moved back to the United States – first to New York and then to Atlanta. After losing several friends in high school to DUI related crashes, I became a police officer. I investigated many crashes and testified in court a fair amount. I saw first-hand the difference that a good lawyer can make.

I attended the University of Georgia School of Law, followed by a federal court clerkship and then entered private practice. I was appointed to serve part-time as a magistrate judge, while working full-time as a trial lawyer. Unlike lawyers who do lots of things at the same time, I have always specialized. I spent the first few years of my practice handling mostly birth trauma cases. I then happened into a case where a woman burned alive following a survivable rear impact crash. This led to me specializing this unique aspect of automotive product liability for about 10 years. I told Ford that I would stop suing them if the fixed the problem with the Mustang and while it took a while they finally did. After some soul searching, I decided to focus on truck crash cases. At the time, lawyers focusing on truck crash cases was not a thing.

I have done my part over the last 18 years to make it a thing. I have spent countless hours developing best practices for handling these cases.Knowing that I could only handle a small number of cases and wanting to have a big impact on highway safety, I set out to train lawyers all over the country on how to best handle truck crash cases. I have served in leadership of just about every organization in the Country for lawyers who handle truck crash cases.

I am Co-founder of the Academy of Truck Accident Lawyers and the National Board of Truck Crash Lawyers (an NBTA sub-board responsible for Truck Crash Law obtaining ABA recognition as a legal specialty).

Most recently I authored “A Law Enforcement Guide to Truck Driving Safety Standards” and I have worked hard to be the best human being I can be, the best husband and father I can be, and the best lawyer I can be.It is a work in progress. At this point in my life, I am trying to pay things forward. Closing in on 1000 days without missing on the Peleton!

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Sach Oliver
Sach Oliver
Bailey & Oliver

I was named after Satchel Paige the baseball player. People often ask me why there is not a “t” in my name and the truth is that my parents were afraid I would be called a satchel bag at school. I was raised in the small town of Viola, Arkansas and give the credit of my success to my wonderful parents, Eddy and Jeanie Oliver.

I basically drove my mentor, Frank Bailey, nuts until he agreed to hire me. The first three phone calls to Frank’s office resulted in failure because the office manager simply told me, “Mr. Bailey was not hiring.” I brainstormed magic words with my parents and called back a 4th time asking if I could just spend “5 minutes with Mr. Bailey.” Thank goodness Frank agreed. In those 5 minutes, Frank determined I had great potential and hired me to trim the boxwoods and plant begonias in the firm’s garden. I told Frank that I would do whatever he wanted me to do for little or no money under one condition… If Frank went somewhere on a case for any reason, he must take me with him. We have been together ever since.

I am married to Codi Oliver who is a pediatric occupational therapist. We have two daughters, Reesa and Reagan. One of our favorite things to do is ride horses together on our ranch in beautiful Northwest Arkansas. I am passionate about my faith and discipling men to be their best.

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Speed Trial, Method and Application

Joe Fried · Sach Oliver

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TLU New York City | September 20th - 23rd


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TLU New York City.

Speed Trial: Method and Application - The traditional model of trial has been reinvented into a more streamlined model that maximizes results and minimizes chances for juror distraction and confusion. Come learn how to apply the power of focus to your cases. This presentation will present theory, advice on how to apply the theories in real world application, and then examples from real world cases. You will learn how to:

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